Luce: Ferrari's ingenious electric revolution
Rome is set to be the scene of a milestone that could hardly be more significant for Ferrari: on 25 May 2026, the manufacturer plans to present its first fully electric production Ferrari to the public. The name of the model has already been decided – ‘Luce’, Italian for ‘light’. And it says it all: not as a departure from tradition, but as a deliberate starting point for a future in which performance, emotion and electrification come together. Ferrari is not just talking about a new type of drive system – but about a new chapter in the brand's identity.Three phases until the world premiere – and a deliberately built-up suspense arcFerrari has designed the launch of the Luce not as a classic ‘curtain up’ moment, but as a multi-stage unveiling. After the early technical visualisation of key components, the next, strongly design-driven stage followed in early 2026: the name and interior were revealed in advance, without revealing the complete exterior. This dramaturgy is no coincidence. It signals that Ferrari does not want the Luce to be seen as merely an ‘electric model’, but rather as the start of a separate segment within its own model range – with its own character, its own design language and a clear message: electrification is not an end in itself here, but a tool for new possibilities.